for consumer app founders.

You're a consumer-app founder. Paid acquisition is choking you.

Apple is breaking attribution. Meta CAC keeps climbing. ASO alone won't get you out of the cold start. I've shipped this exact problem at Optimal Bet (top-200 US sports app) and the playbook works.

book a 15-min call →15 minutes. You tell me what you do. I tell you how we optimize.
what i'd run for consumer app founders

Specific. Not theoretical.

01

Paid creative built and iterated weekly with my AI stack.

02

AI-search + Reddit positioning so installs come without a CPI.

03

Onboarding + retention review, because no acquisition fixes a leaky funnel.

who's actually running this

I'm Pat. 21. Division I soccer player at Davidson College and the founder of Optimal Bet, a sports betting app with [PLACEHOLDER: 250k users] and a top-200 US sports app ranking.

You cannot run a real software company and play a varsity sport at a competitive school without unfair automation. I built the automation. Now I rent it out.

The same playbook running my company is what I'll run on yours. Nothing I'm selling you is theoretical.

role
founder + operator
company
Optimal Bet
rank
Top-200 US sports
school
Davidson College
sport
Division I soccer
proof, not theory

I'm only selling what I've already shipped.

Optimal Bet

Sports betting app. Pat is the founder.

Top-200 US sports app.
Users acquired
[PLACEHOLDER: 250k users]
Time to scale
[PLACEHOLDER: 18 months]
Blended CAC
[PLACEHOLDER: $X]

Davidson Soccer Camps

Youth + ID camps for the Davidson men's soccer program.

Ad spend
[PLACEHOLDER: $X]
Camp signups
[PLACEHOLDER: Y signups]
ROAS
[PLACEHOLDER: Z]

Street Soccer USA

National nonprofit. Marketing + fundraising advisory.

Engagement
[PLACEHOLDER: in progress]
Channels
Paid + organic + donor acquisition
Status
Active 2026
how it works

A normal engagement.

step 01 · Week 1

Audit.

We find every leak. Ads, funnel, tracking, message-market fit.

step 02 · Week 2

Launch.

Paid ads live. Creative built. Tracking clean. Money goes in.

step 03 · Week 4

Stack.

SEO + AI search + Reddit. The compounding channels start running.

step 04 · Month 3

Scale.

Double down on what's working. Kill what isn't. Numbers go up.

Book the call. 15 minutes. no pitch.

I'll diagnose your funnel live on the call. If I can move the numbers, I'll tell you and we talk engagement. If I can't, you leave with the diagnostic and a thank-you.

book the 15 min →